Volvo likes to think of itself as a conscientious car company.
"Why are we different?" asked Stefan Jacoby, Volvo's German CEO. "We are Swedish; we come from a human-centric company. We do things because they have a purpose for people."
Safety, yes, but also green
Those things used to revolve around safety, and Volvo still nurtures its safe reputation, adding each year to its hundreds of patents for technology to make cars safer. The company's official goal is that no one will be killed or injured in a Volvo car by 2020.
But increasingly the purpose must also be producing greener cars, which for Europe by 2020 must emit no more than 95 grams per kilometer of carbon dioxide on average. For Americans, that means 59 miles per gallon.
At a seminar called "Innovations Toward Zero," held last Thursday at the ultra-modern House of Sweden in Washington, D.C., both CEO Jacoby and Lennart Stegland, Volvo's president of special vehicles, laid out a full agenda of ways the company will get there.
Read More: http://www.greencarreports.com/news/1061348_many-ways-for-volvo-to-go-green-and-save-gas-says-ceo
